In our ever-changing world, people are talking a lot about business developers as they are becoming more and more popular in the companies. Often confused with salespeople, their profiles/functions have points of convergence but they are far from being identical.
This report will help to understand the main differences between these two functions/profiles. It will also help young entrepreneurs to recruit growth players and provide answers to various questions such as:
- – In the day-to-day of the company, how do the functions of business developer and commercial differ?
- – What profile should my new recruit have if I want my startup to grow?
- – What profile do I need in the immediate future: a strategic support or a sales force?
- – During the job interview, how can I check that my candidate has the essential qualities
that I am looking for?
- – And so on.
At first, I will talk about the roles of the business developer and the commercial within a company. Then, I will develop the ideal profiles for these two functions. Finally, I will give practical advice for the job interview of a business developer and a salesperson.
In addition, I will answer some key questions related to the theme and give real examples based on my experience gained during my entrepreneurship year at HEC Liège. For the most curious, I will also add a last part, regrouping the different useful sources in order to further dig the subject. This part will gather the details regarding some key contact persons.
Pierre LAHAYE student at HEC Entrepreneurs 2017-2018